Brief: Concept development for Tele2 in the new arena
Tele2 is the main sponsor and naming partner for the new stadium in the Ericsson
Globe area. In parallel with the stadium’s construction, we partnered with our client to formulate a strategy around how best to present the Tele2 brand around the venue. Focusing on delivering tangible visitor value, and a subtle brand presence, we created a concept – in a joint venture with digital agency North Kingdom – that permeated public as well as non-public areas.