Reception | Shop | Shift | Arena| Museum
During 2015-2016 Story Design Studio had the honor to transform Scanias well acknowledged and frequently visited museum to an updated Experience Center reflecting the company’s new brand identity and innovative spirit. The new Experience Center at Marcus Wallenberg-hallen in Södertälje opened in 2016 as part of the Next Generation Launch.
Our mission was to create at complete digi-physical experience aligned with Scanias historical heritage as well as the new brand identity. Deliverables: interior design, exhibition concept, content development, storytelling, video animations, digital & interactive solutions.
Photo: Peter Rutherhagen