Brief: To create a corporate brand video for YouTube, communicating the essence of Atlas Copco’s corporate culture.
The video was created to communicate the Atlas Copco-spirit on a human-to-human level. It is a short story about two kids growing up in different continents, sharing a passion for innovation and a devotion to reach their goals, to always find a betterway. Finally their paths are crossed at the Atlas Copco office where they meet professionally to solve a business challenge.
The video was launched globally at the Atlas Copco YouTube channel, translated into eightlanguages. It was produced for internal use and for employer branding activities. Parallel to the launch, Atlas Copco also launched a challenge among employees for viral distribution.
To maximize the impact of the video, a special version was created for the new video gallery wide screen format at the Atlas Copcoheadquarters in Stockholm, Sweden. The much-appreciated music composed for the film was also adapted and transformed into mobile ringtones for internal download.